Dave Musgrove: Product Manager/Engineer
Cell Bikes opened their first bike store in Rockdale in Sydney’s south, back in 2002. In 2006 cellbikes.com.au was started and expanded Cell’s capability to provide great value bikes and accessories to the everyday bike rider, not just in Sydney but now all around Australia. Along with improved bicycles and increased product lines, Cell Bikes moved to a large shop in Stanmore with additional warehousing in Leichhardt.
In 2013 Cell Bikes opened a Melbourne store in Fitzroy Nth. Since 2012, Cell Bikes have taken a new direction with their bike range by moving on from cheap and cheerful to high quality and performance, while maintaining their factory-direct sales channel to ensure the best value bikes in Australia. To achieve this new positioning in the market Cell Bikes’ owner, Albert Yang, employed Dave Musgrove, a UNSW Materials Science and Engineering School graduate and avid cycling fanatic to be the new Bike Designer and Product Manager.
Many bike riders are conscious of their impact on the environment and Cell Bikes share this mindset, hence Dave considers the lifecycle of the bikes he designs so Cell’s customers not only help reduce pollution when using their bikes, but also when it’s time to retire them. Many bikes are made from steel or aluminium which can be easily recycled, however high-end road bike frames are made from carbon fibre which is currently not commonly recyclable. Dave contacted one of his lecturers from during his degree, Professor Veena Sahajwalla, to discuss the viability to recycle or reuse end-of-life carbon fibre frames and parts. Cell Bikes now supply all their waste carbon fibre products to The SMaRT Centre to assist in research for Green Steelmaking.
I enjoyed science subjects at school but enjoyed the concept of the practicality of engineering. I have always had a keen interest in bicycles and wanted to understand the science behind the various materials used in their frames and components. I assumed it would be interesting, and I was right!
Life at UNSW was great. I formed a great group of close friends and the lecturers were very involved and helpful with our learning. We had a lot of fun. Being next door to the Roundhouse meant we could maximize our beer and bingo time between lectures; this is important.
I work for a Sydney based company called Cell Bikes. I am the guy that looks after everything to do with our own brand of bikes.
Cell Bikes has both online and bricks and mortar retail where we sell parts, accessories and clothing along with our own brand of bikes. My role is to take care of everything to do with these bikes. I do a wide range of tasks from designing the frames and specifying the parts through to the forecasting, graphics and bike marketing. I often travel to Taiwan and China to meet with our various factories where I finalise designs and check QC for samples and production runs. When I’m in Taiwan I also get the opportunity to ride most days and explore the Taiwanese mountains on one of the bikes I designed.
I focused on composite materials in my major and for my thesis, and found there weren’t many opportunities in this area for a fresh graduate. While I was studying I worked part time in retail bike shops so I kept this up and also travelled to Canada. I travelled to Taiwan to learn more about the bike industry over there and applied for a couple of jobs, but at that stage in my life I wasn’t prepared to relocate. When back in Sydney one of the retail stores I worked for wanted to restart an old bike brand they had in the 80’s and early 90’s, so I had the opportunity to work on that for a year, which allowed me to travel to Taiwan again and further understand the other side of the bike industry. That brand didn’t eventuate so I moved on to Cell Bikes. Cell Bikes were initially sourcing open model bikes mainly from China, and they lacked some important finer details of design and overall quality brand image. I had to sell my abilities to essentially create a role for myself, and at the same time offer a potential repositioning for the brand. My Materials Science Engineering degree was a vital back-up for my credibility of being able to carry out what I claimed I could. 18 months down the track and our bikes are now outperforming many big international brands in reviews from well-respected bicycle media.
Ask yourself, what Job do I want to do after my degree? Then find out from potential future employers exactly what you should be studying to set yourself up for it. If Materials Science is key, then go for it. Remember there are combined degree options too, which can make you even more prepared for a specific job and more attractive to potential employers. Then, throughout your degree, search out any opportunities for industry training so you can gain experience. It’s hard to get work as a graduate without real world experience.